Patient information leaflet

Health information leaflet examples

Project goals

This goal of this project is for the students to produce a well designed health education or patient information leaflet. By producing this leaflet the students will gain computer skills in graphic design of a leaflet and digital art production. Skills in Adobe Indesign and Photoshop and Illustrator will be acquired through completion of this project. They will also present their leaflet as a 3D rendering by importing it into Adobe Dimension for use in their digital portfolios.

Project objectives

  • Learn to analyse real examples of leaflets that will guide the you through the analysis process of good and bad design. Students will discuss strengths and weakness in a round table discussion to gain a firm understanding on leaflet design.
  • Learn the most effective techniques to use Adobe Indesign for graphic design.
  • Learn how to  integrate their artwork from Adobe Photoshop and Illustrator.
  • Design a health related leaflet of their choice.
  • Prepare design sketches of the leaflet to show how you tackled design flow, text, and focus.
  • Render your leaflet in Adobe Dimension for your online portfolio.

Project Outcomes

  • A well designed health related leaflet.
  • The ability to critique your own and others designs.
  • Mastered design of clear and logical layout, flow, rhythm, colour, font, sizing, contrast, text and image integration etc.
  • The ability to interpret and present information for an intended audience.
  • Produce a leaflet whose final size and format will be appropriate to the intended use.
  • Acquired skills in Adobe Indesign and Dimension.

Marking criteria. The marking criteria indicated here is a guide and grades are allocated in conjunction with the assessment criteria laid out under ‘Assessment Information – In-course Assessment Criteria’.

Criteria Levels of achievement
Illustrations/graphics impact and clarity. Including skill in chosen medium (Final leaflet only and marked out of 10 points)

• Illustration creativity and imagination for intended
audience and final display
• Skill, style and neatness of artwork
• Effort given to the requirements of the project.
• Understanding and control of art materials /
technologies and techniques, singly and in
• Understanding of elements, such as colour, line, texture, balance.
• Communication of topic

Fluent ability

9-10 points

Confident ability

7-8 points

Competent ability

5- 6 points

Basic ability

3- 4 points

Limited ability

1-2 points

Medical/scientific accuracy and exploration (Final leaflet only and marked out of 5 points)

• Medical accuracy / scientific accuracy
• Artwork describes / conceptually describes the
medical/scientific subject
• Understanding of the topic in a wider context as demonstrated by studies and sketches.

Excellent form and/or anatomical accuracy

5 points

Almost no errors in anatomical / scientific accuracy

4 points

A few errorrs in anatomical / scientific accuracy.

3 points

Some errors in anatomical / scientific accuracy.

2 points

Major errors in the anatomy or science in the leaflet

1 point

Design presentation and
(Includes all images/sketchbooks
etc. and marked out of 5 points)

• Presentation neatness
• Illustration use within the design
• Layout, call-outs and readability
• Rhythm, dominance, balance, colour and contrast in
the design
• Titles, headlines and hierarchy of accompanying text
• Text, typography, alignment and labelling design and
• Spelling, grammar, widows, and orphans
• Audience consideration in language used.
• Colour palate
• Design consideration for where artwork will be
finally viewed and how it speaks to its audience


5 points

Extremely good

4 points

Very Good

3 points


2 points


1 point

Graphics originality
and exploratory
quality (Includes all
images/ sketchbooks
etc. and marked out of 5 points)
Fluent ability

5 points

Confident ability

4 points

Competent ability

3 points

Basic ability

2 points

Limited ability

1 point

Level achieved from total points:
This project is marked on the four categories listed above. Once points are assigned to each category they are added up and a grade is given depending on the total points.
Distinction (20 – 25 points) Credit (19 – 15 points) High Pass (10 – 14 points Pass (5 – 9 points) Pass with Amends/ Referred for re-submission (1 – 4 points)

PDF of handout

List of helpful resources for Leaflet design

Building a Language_UPL

NHS information of patient leaflets

Medical leaflet design

Hospital graphics

Vista prints info on leaflet design

Remember to visit a local walk in centre or your local GP waiting room, dentist etc. where you will readily find and be able to source patient information leaflets.

Source leaflets from other subject areas too, all of which may give you ideas relating to design, fonts, and content presentation for example. Equally you may find leaflets or information in formats that do not work so well and are equally good as learning resources.

Leaflet examples are available from MAET resource upon request.

What to I need to bring to class?

  1. First step in initial seminars: An interactive student-lead discussion focusing on leaflet design will occur in the initial seminar. This will help focus your proposal, initial sketches, research material and mood-board.
    1. Homework
      1. Form: Produce pencil drawings for the anatomical/scientific/medical subject matter relevant to your leaflet.
      2. Exploration: Produce 150-500 word reflective report discussing the science behind your leaflet idea and the audience that will be viewing or learning from the leaflet.  Produce a mood-board in Adobe Indesign which consolidates the elements your leaflet design. Show colours palettes, reference images, inspiration, typography, etc. Use criteria on handout on good design as a guild for the elements needed in your mood-board.
      3. Medium development: Follow along with the Adobe Dimension online tutorial of placing your leaflet in a 3D environment for advertising or portfolio website.
      4. Coursework draft: Produce a work-in-progress leaflet incorporating the ‘form’ and ‘exploration’ homework. Follow the Adobe Indesign online tutorial on how to create the leaflet with proper page layout for professional print.
  2. Second step is the interim design presentation: You present your draft, which shows a more developed design and is in response to the feedback.  This should incorporate the comments into the design. supervisor and peer review of the design work-in-progress which provides formative feedback to produce your final version.
    1. Homework
      1. Incorporate any feedback received on the ‘form’ and ‘exploratory’ homework into your final artworks. Prepare them for your portfolio. This work will not be marked independently at assessment, but will form part of the anatomical/scientific accuracy or exploration and graphic originality section of the marking criteria.
      2. Finalise the leaflet design incorporating any feedback at the seminar. Print the leaflet and bring to the next seminar for final sign off.
  3. Final step is the final presentation: Before submitting to assessment you must have it checked by your supervisor at seminar or on a designated tutoring day via email and telephone. In assessment your work will be marked according to the marking criteria of that project. You will receive a detailed feedback form after assessment.

What do I need to bring to assessment?

You must bring:

  • The final leaflet – print a few copies for the assessment, and present it as an online version from Adobe Dimension.
  • Initial artworks which include sketches, mood-board, research material and initial concept leaflet design.
  • Write a short reflective report (approximately 150 – 500 words) on how your project met the objectives and how you tackled layout, colour, rhythm etc. 

Patient information leaflet tutorials

These three video tutorials will take you through how to design and create a leaflet and then how to create visuals for the MAET assessment and for your future clients.

Part 1 covered topics you could pick for you leaflet, as well as design and where to look for inspiration. It also covers information on specs needed to get your document to a professional printers

Part 2 takes you through using Adobe Indesign to create your leaflet

Part 3a will show you how to export your leaflet for print and produce a 3D render of your leaflets in Adobe Dimension.

Part 3b will show you how to create your leaflet object in Blender to use in Adobe Dimension. If you don’t feel up to completing this step then the objects are attached below for you instead.

Leaflet objects

Below is a zip file containing 4 leaflet 3D objects for a A4 trifold roll folded leaflet. The objects include a folded open leaflet, a half open leaflet, a leaflet open lying reverse, and a closed leaflet

Leaflet files

Details on all the Medical Artists' Education Trust projects can be found below